This is getting excited. With faster internet and larger bandwidth anything seems to be possible nowadays. iTunes is a winner in multimedia online stores, but Sony doesn’t want to get left behind.

It’s not the first time Sony tries this, Sony Connect was shut down in March, while it was supposed to be iTunes’ rival. This time Sony’s market is quite tight, as it will only be available in PlayStation’s online store. This can mean exclusive HD content, although internet connections might not yet support these type of file downloads.

“They’ve got to get a win in the digital, and I’d say on the electronic delivery side of the business,” said Kurt Scherf, an analyst with Parks Associates who studies technology in the home. “That’s where the future is. They’ve got to establish a toehold in that space.”

“Many of you have been hearing rumblings about a video service that will allow you to download full-length TV shows and movies via PlayStation Network for North America,” wrote Peter Dille, senior vice president of marketing for Sony Computer Entertainment America Inc. “While I don’t have any new announcements . . . it’s already been confirmed that we’ll be offering a video service for PS3 in a way that separates the service from others you’ve seen or used.”
“Sony has this blessing and curse of [having] some of the world’s smartest intellectual property lawyers, who’ve never built or marketed a product in their life, who are good at saying, ‘no,’ ” said Richard Doherty, senior analyst at consultancy Envisioneering Group in Seaford, N.Y. “The sun never sets on the Sony lawyers, they’re around the world, in Tokyo, London, New York.”

Source: TechSpot, Los Angeles Times