When you type mogulus.com in your browser, don’t be surprised that you will be transported to livestream.com because that was Mogulus. It was recently announced that Mogulus is now known as Livestream.com to prepare for the expected boom in live-video streaming on the web.

Livestream CEO and co-founder Max Haot says, “While we didn’t invent live streaming, we’re removing the barriers — making live video production and streaming easy and affordable for anybody to use and experience.” Furthermore, he said “It’s easy to see that live video streaming is well positioned to become a key force moving us toward richer, more immersive content experiences and communication.”

The Livestream service is available in two variants: A Free version and a Paid version. The Free version comes with advertising-supported services while the Pro version ($350/month) provides users with professional advance tools to produce their video streams such as multiple screen formats (4:3, 16:9, 2.39:1 and custom), advertising removal and/or control, white labeling, ad-network monetization, analytics, HD streaming, increased storage and professional terms & support.

Livestream also boasted being host to more than 1,000 producers and media companies ranging from C-Span, the World Economic Forum and USA Today.

Livestream enables you to stream live using its simple Podcaster tool. With one click of the “Broadcast” button, you are basically ON AIR!  Because it is completely browser based, there is no downloading of any software. Thankfull, Livestream still carries the old accounts of Mogulus so there is no need to re-register.

“We realized early on that live streaming is more than just talking heads and a web cam,” said Haot. “Users are demanding higher production value along with more powerful, yet easy-to-use tools — enabling them to deliver a studio-like experience that offers something more to the viewer than what they can see on broadcast TV. That’s where Livestream is headed.”

According to Domain Name Wire, it is believed that Mogulus bought the Livestream.com domain name for $100,000.

Founded in 2007, Mogulus (as in Mogul-us or “Media Mogul in all of us”) is based in New York and has $12.7 million in funding from angel investors and Gannett Co. Its primary competitors are Justin.tv and Ustream.

Sources:
PR NEWSWIRE, TECHCRUNCH, MULTICHANNEL, STREAMINGMEDIA